Legar

New Legar brand identity.

Legar is an idea by Elton Zeqiraj, an Italian mixology artist, capable of creating events in which to live an extraordinary tasting experience connecting natural flavors to intimate sensations. “Unplugged Mixology is a concept of delicately mixing high quality raw materials to preserve the complexity of flavors and aromas.” -Elton Zeqiraj-

The aim has been to build up an impactful identity reflecting the elegance of taste, making every sip and sight a journey into refined taste and aesthetics. The ambigram logo embodies fluidity and elegance, seamlessly blending its lines to the taste experience. Graphic movements and color palette speaks to the harmonious balance of artistry and craftsmanship, inviting you into a world where sophistication and flavor converge. The logo is not just a symbol, but an experience, capturing the essence of high-end mixology and gourmet indulgence.

Legar mixology elevates the cocktail experience through the meticulous selection of premium ingredients. Each element is chosen with care, ensuring a deep dive in taste. The mixing process is delicate, balancing precision and creativity. This approach creates a refined taste experience, where every sip reflects the harmony and depth of expertly crafted cocktails. The graphic elements and engraved botanical illustrations evoke the natural essence of highly selected ingredients and herbal craftsmanship.